Over a decade ago, former Wall Street veteran Jeremy Frommer made a discovery that would alter the course of art and culture forever. In an unassuming storage locker, he uncovered a treasure trove of creativity and controversy—a forgotten archive belonging to Bob Guccione, the visionary founder of iconic publications like Penthouse, OMNI, VIVA, and Longevity. This unexpected find marked the beginning of a mission: to reclaim and resurrect one of the most influential archives of the 20th century.
Driven by a passion for preserving this legacy, Frommer embarked on a journey to recover the lost pieces of this vast collection. Through relentless pursuit, he secured additional assets once thought lost to bankruptcy, ultimately acquiring the intellectual property rights to General Media’s groundbreaking work from the 1960s to the 1990s. Today, OG Collection is not just a custodian of this extraordinary archive; it’s a dynamic force transforming historical media into new cultural touchstones.
Preserving History, Inspiring the Future
The OG Collection isn’t just an archive—it’s a living legacy. We curate and reimagine iconic media assets, turning them into dynamic works that inspire creativity and spark new cultural conversations. Our mission is to preserve the past while breathing fresh life into it, using innovative technology to make these archives relevant for today’s audiences.
We save and reboot culturally significant IP, creating opportunities for new generations to engage with groundbreaking content that once shaped history. From augmented reality publications to immersive documentaries, the OG Collection transforms archives into compelling stories that resonate with contemporary culture.
Who Was Bob Guccione?
Bob Guccione wasn’t just the founder of Penthouse; he was a cultural provocateur, a visionary who redefined media by fusing high art with unapologetic sensuality. His work challenged societal norms and elevated adult entertainment into the realm of sophisticated visual storytelling. Through OMNI magazine, Guccione’s influence extended into science, technology, and futurism, becoming a platform for some of the most innovative minds of the era.
The OG Collection honors Guccione’s bold vision by preserving his trailblazing contributions to art and culture, ensuring that his influence continues to resonate with those who dare to challenge convention and celebrate creativity without limits.
A Legacy That Continues to Inspire
The OG Collection houses one of the most significant archives of its kind, with over 3,500 hours of digitized footage, 150,000+ photographs, 5,000+ publications, scripts, and 25,000+ original artworks. Each piece in this collection serves as a bridge between the daring creativity of the past and the endless possibilities of the future.
Our mission is not just to preserve history but to ignite new conversations, challenge perspectives, and inspire a new generation of artists, thinkers, and creators. By revitalizing this archive, we keep the spirit of an era alive, continually influencing the worlds of art, culture, and innovation.
At the heart of the OG Collection is a commitment to preserving and elevating culturally significant art, turning it into powerful stories that continue to shape the future.